The Digimarc barcode is an invisible code embedded in the packaging artwork file and printed by normal printing processes like flexo. The barcode carries more data than traditional barcodes and also performs better towards consumers since it is incorporated into the entire packaging. Speed up cashier checkout, self scanning and take control to reduce shop lifting. You can create a line of traceability for your product from origin to consumer, control authenticity, engage with your customers and have full transparency of the production process as well as end of packaging life when it shall be sorted in the different sorting and recycling bins. Miller Graphics is happy to be a strategic partner to Digimarc on both making the barcode enhancement as well as helping brands and retailers to get control and traceability.